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Flowers and Hive
Scope of work
Brand identity
,
Avant-Garde
Industry
Beauty
Raised
$10M
Description
Flower & Hive’s latest commercial is a daring leap into the future of beauty where innovation meets artistry. Designed for their new avant-garde collection, the spot blends surreal visuals with bold, architectural makeup looks that challenge the norms of conventional beauty advertising.
The commercial unfolds like a moving gallery. Models are framed against sculptural floral installations and shimmering organic textures, their makeup an arresting fusion of color, geometry, and light. Each scene reveals the versatility of the collection: pigments that shift with movement, textures that blur the line between skincare and art, and finishes that transform under different lighting.
Accompanied by an atmospheric score and whispered affirmations, the film invites viewers to see beauty as a canvas for self-expression rather than conformity. Flower & Hive positions this collection as a celebration of individuality—products created not just to enhance features, but to tell stories.